an ego boost for women who work up a sweat

Our products are crafted to be your confidence boosters, the catalysts that activate your inner EGO. Unleash a bold and unapologetic version of yourself with every use.

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you should be obsessed with your hair

NO FUSS

When your hair care needs to get on your level. Practical, high-performing products that deliver results — a.k.a. nourished, effortless hair for days.

SHAMPOO + CONDITIONER

CLEAN FORMULA

Powered by nature and good vibes: just like you. With Clean at Sephora™ standards, you’ll never find us using sulfates, parabens, or phthalates.

SWEAT. BUST A MOVE.

FOR THE ACTIVE

From the weight room to the boardroom, your Ego is busy taking on the world. Post-gym or way past wash day, we’ll cover the hair.

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an ego boost for women who work up a sweat

We founded Ego to give hair confidence to women who push the limit. You take over the world, we’ll handle the hair.